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Why does the DK’ Marketing Model work?

Our digital marketing and SEO strategy takes a comprehensive approach by combining paid, shared, earned, and owned media. This ensures that every platform, medium, and network is addressed for maximum impact.

The Four Main Types of Media and Communication Methods


Paid media plays a crucial role in digital marketing by expanding a brand’s reach to audiences beyond organic search results. By targeting specific demographics at optimal times, paid media allows brands to stand out in a crowded online space and enhance their visibility.

Shared Marketing

Shared media involves publishing content and engaging with your audience to foster trust and credibility. This can be achieved through various social media platforms, such as hosting live sessions on Instagram or Facebook, or participating in discussions on LinkedIn.


Although earned media may appear to be a conventional approach, it remains highly effective. Being featured in an earned media publication can enhance your brand’s credibility and reputation, while also expanding its reach.


Owned media is a crucial component of a successful marketing strategy, as it serves as the foundation for the other three types of media. It is particularly important because it provides the most direct means for potential customers to engage with your brand.

Before making a purchase, buyers continuously explore and assess their options.

On average, a B2B buyer engages in approximately 27 interactions before reaching a purchasing decision.

The decision-making process for buyers can last up to a year, making it crucial for brands to consistently produce content in order to remain at the forefront of their minds.

How does the DK’ Marketing Model work?

The various elements of a successful marketing strategy are interdependent. To generate sales through social media, brands require owned media content to share online. To attract a following for this content, earned media is needed to guide potential buyers towards it. 

Finally, shared media is used by companies and brands to promote their work online and direct potential buyers to their content. Each element is interconnected and essential for success.

Great Content.
Great Result.

Digital KJOO serves as the premier technical SEO and content strategy partner for a wide array of start-ups and mid-market brands worldwide. Our expertise in comprehensive strategy, digital, social, and creative designing ensures the delivery of bespoke multimedia content, tailored to your brand’s audiences.

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Our experienced team is always ready and happy to answer any questions you may have. Whether you want to learn more about our company and how we operate, or explore the solutions we offer, don’t hesitate to contact us.

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